FEED for Target
Tuesday, June 25, 2013 |
| source: abullseyeview.com |
Target's collection with FEED (USA) will work to raise money to feed children and families within the U.S., and the collection debuts on June 30.
The collection itself is very basic, and very barebones and American in style. I'm not sure how appropriate it would be for FEED to brandish items that were more ornate or showy. The collection reminds me, actually, of what Lauren Bush herself is known for, through and through. She's former President George W. Bush's niece, modeled for Tommy Hilfiger (and Abercrombie and Fitch), and married designer Ralph Lauren's son David. (She goes by Lauren Bush Lauren, in case you were wondering like I was!) "All-American" is what I'm trying to say.
What I like about Target's lookbook for the collection is that along with prices, the lookbook delineates how many meals FEED can provide for each item. Each item also features a number, which indicates the number of meals the item provides.
Serving bowl ($25) // 20 meals
Burlap bag ($10) // 8 meals
Water bottle ($13) // 10 meals
Medium stoneware pan ($20) // 16 meals
Set of 4 melamine appetizer plates ($10) // 8 meals
Canisters (small $14, medium $14, large $16) // 10 and 12 meals, respectively
Apron ($16) // 12 meals
Stoneware pie plates ($15) // 12 meals
3-piece bib set ($15) // 12 meals
Throw pillow ($25) // 20 meals
Bike helmet ($35) // 28 meals
Foldable bike ($400) // 320 meals
5-piece cookie cutter set ($10) // 8 meals
Scarves ($18) // 14 meals
iPad folio ($35) // 28 meals
iPhone 5 cases ($25) // 20 meals
Set of 3 kitchen towels ($10) // 6 meals
Lunch bag ($10) // 8 meals
Throw ($30) // 24 meals
Target didn't point out which items belonged to the FEED collection, but one
can assume that the majority comes from the collection.
Target's site says that 10% of the original retail price, excluding sales tax, will be donated to FEED and Feeding America, and the collection will be available from June 30 through November 16.
All images taken from Target.com and ABullseyeview.com.
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