First Look: 3.1 Phillip Lim for Target

Thursday, May 16, 2013

source: Target Style Facebook page
So far, it looks like the Kate Young for Target collaboration has been an utter failure. 3 weeks or so in, and the entire collection was 30% off at my local store. Reviews more or less say that the pieces are ill-fitting or cheap-looking ... I guess that's what happens when you put a stylist at the helm of a clothing collection? Rachel Zoe seems to have done well, though.

Anyway, Target has been fairly quiet about Kate Young and announced its newest collaboration last week. The 3.1 Phillip Lim for Target collection hits stores on September 15th and, as few of the other past collections have done, will be for both men and women! (By the way, Lim's label is called 3.1 because he and his business partner were both 31 years old when the label was birthed.)

Apparently there will be over 100 items, with clothing ranging from $20 to $75, accessories for under $60, and leather jackets under $300. Almost every solid Target collaboration has included a leather jacket, though few have been appealing. Maybe Phillip Lim will bring something new to the table.

Honestly, I'm not terribly optimistic about this range. I mean, shoppers will eat it up, but as much as I love Target, I feel that it's a lot of the same old, same old. How many more little black dresses does a girl need? Pumps? Evening bags and chiffon blouses? (Or one-shouldered Grecian dresses, for that matter?) I guess there really is only so much you can do on a budget, or translate from high-end to low-end. Though I do like that Lim's sketches look very autumnal and traditional, in that English, tweedy way.

I wish the designers would just stop trying to remake their high fashion lines for cheap and just create a whole new line, similar to how Chloé, Marc Jacobs, Jason Wu, Mary-Kate and Ashley Olsen all have their more affordable (though still not particularly affordable) lines. I don't know what Target's been telling these designers -- maybe it's "we want your high-end pieces made wearable for the average person with a desk job." Is that what the average person really wants? Maybe I'm just an outlier.

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